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In addition to search engine optimization, we provide other Internet marketing services including: search-friendly web design, pay-per-click (PPC) advertising campaigns, link building programs, social media optimization, and blog optimization.
As the name suggests, when a visitor clicks on one of your ads, you pay the search engines a pre-determined fee for that click. In Google™ and Yahoo™, the fees are established based on a bid-style process that follows the laws of simple economics -- supply vs. demand. Highly competitive keywords have a higher demand, thus the cost per click for these high-demand keywords can be extremely cost-prohibitive.
By performing an in-depth analysis of your company's specific target audience, our PPC marketing experts are able to set up and manage cost-efficient PPC campaigns. The PPC method of advertising has many benefits, including full control over your ad copy and keyword targeting. Combined with a robust SEO campaign, PPC advertising can be a valuable tool in your overall Internet marketing plan.
Enter the world of Analytics & Performance Metrics
As daunting as it sounds, analytics and performance metrics is simply a way to quantify the results of your Internet marketing efforts. Analytics can include such simple data as Traffic Sources and Keyword Queries, to much more advanced performance data such as Point of Origin, Hour-by-hour traffic detail, and Operating System / Browser details of your visitors. While some of these metrics may seem irrelevant to your specific Internet marketing plan, it is important to take a look at the data in order to rule them out.
Our Internet Marketing professionals all have strong analytical backgrounds, allowing them to read between the lines when looking at your website's specific performance data, and ask certain questions that may send your Internet marketing plan in a totally different, though more intelligent, direction.