Microsites are Good Friends of Search Engine Optimization (SEO)

By Tim Wagner | Posted on 2009-10-18

Microsites are phenomenal for SEO linking building. So what are these "microsite?" Simply put, they are just small (usually), secondary Web sites that are utilized to drive branding, digital exposure and traffic for a product or service.

I have a client that we are doing this with now. He owns a limo and personal driver service (www.MyPrivate Driver.com) and has a great website. We are now creating a secondary microsite to establish some new marketing channels for a specific service from his parent company. This will help with search engine optimization (SEO) significantly from link-building and also providing another avenue for keywords and tagging of course. You can set up additional analytics to this site as well and track your marketing progress and conversions.

Implement your microsite today and drive significant traffic to your parent site.

Happy micrositing!
Tim Wagner
Web 2.0 Design, SEO, SEM, Social Media Expert
TimothyDWagner.com